![]() ![]() “consumerism, spending habits, good or bad, do not determine collective wealth or economic strength. Personally, for most of my life, I believed that through spending money, through the act of consumption, that I was engaging in a liberating, emancipatory event, acting on behalf of Black people’s collective interests. These are deeply ingrained in many of us. ![]() The myth is one of the most pervasive and hegemonic conceptions that inhibits the Black liberation struggle: that Black America’s buying power is estimated at $1.2 trillion dollars, which is an “untapped power” that is an “underutilized” vehicle for collective Black freedom the obstacle is that Black people lack financial literacy and don’t support their own communities. In the wake of the most recent rebellions against racism and police terror, there were widespread calls to “support Black businesses.” These calls were another reiteration of what Jared Ball demystifies in his latest book: The Myth and Propaganda of Black Buying Power. ![]()
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